Post from October, 2011

My Music

Tuesday, 11. October 2011 22:07

Music is the universal language of all complex life, potentially even of our very reality. It is not an expression, it is a projection of a mind-state. As humanity evolved, we developed our capability to project our individual and collective mind-states for both enjoyment and enrichment. This is why our tastes in music may vary or stabalise along our life course, or even the time of day. Music is the rich tapestry of our life. It can be found everywhere from the playful warbling of a magpie, to the digital realm, to even the cosmic (yes, Jupiter sings, if you speed it up). I will share some of the music that enriches my life and I hope some it enriches yours too. One day, I may even share some of my own creation.

My Music

Category:Music | Comment (0) | Author:

Customer Loyalty Isn’t Enough (HBR)

Sunday, 2. October 2011 21:54

The latest (October) edition of the The Harvard Business Review writes that Customer Loyalty Isn’t Enough – Grow Your Share of Wallet (note: you may need to register to view this material – article authors listed below).

Essentially, the authors (below) are reminding us of the importance to focus less on ourselves, and more on the competition.  Or more specifically, why our customers focus on the competition.  They go further and present a number of simple formulas to estimate your businesses “wallet share” of your customers, or the proportion of their spending that is going to you or away from you to your competitors.  They suggest that where you are not number one in your niche, to ask why, and not get distracted with satisfaction measures that may only lead you to preach to the converted.

[...]

Category:Market, Strategy | Comment (0) | Author: